Maketing Sales Brand - Dan Herman

tracthanh · 2/10/13

tuongkinhquoc nói:

Chào các huynh đệ,
Mình đọc ké của các bạn nhiều quá rồi cũng áy náy nên hôm nay up lên hai cuốn e_booklet của Dr. Dan Herman để chia sẻ. Tác giả Dan Herman là một người Israel, là tác giả của rất nhiều sách hay, và gây tranh cãi trong giới marketing như "Al Ries có thể gây hãi cho nhãn hiệu của bạn". Như giới thiệu dưới đây, Dr. Dan Herman quả là một người để chúng ta kính trọng đấy chứ.

About The Author
Dan Herman, PhD, is the owner and CEO of Herman – Strategic Consultants, a consulting firm based in Tel-Aviv, Israel, and serving clients both locally and internationally. The company specializes in:
ƒ Developing brand strategies that create the psychological and/or a social instrumentality of brands to their buyers/users.
ƒ Implementing the Short-Term Brands (STB) approach alongside Long-Term Brands (LTB), in the context of competitive strategy.
ƒ Utilizing the Brand Drama approach for creating the Brand's Trance Logic.
ƒ Integrating projects of branding, re-branding and shaping or re-structuring brand architecture.
In conjunction with his consulting practice, Dr. Herman is a seminar leader, workshop moderator and conference speaker, on the various aspects of managing brand desirability for competitive advantage. Dr. Herman lectures at the Bar-Ilan University in the Master of Communications program, as well as in several MBA programs.
Dr. Dan Herman is the author of the best selling 'The Brand Builder's Guide: The First Step-by-Step Approach to Unique and Irresistible Brands' (Tel-Aviv: Cherikover Publishers, 2001, due in English by the end of 2003), of the e-booklets 'Think Short! Short-Term Brands Revolutionize Branding' (November 2002), 'The Making or Faking of Emotionally Significant Brands', and of numerous journal articles. He co- authored 'Marketing Plus' edited by Yaron London and Amnon Levav, (Tel-Aviv: Achad Publications, 1995).
Positions held in the past include:
ƒ Senior VP at Dahaf Group - Marketing Communications (then, part of the Bozell Worldwide network)
ƒ CEO of Cyrano – Competitive Strategy Consultants
ƒ Executive Marketing Director of Migdal, Israel's leading group of insurance and financial services
ƒ Executive Director of Strategy and Research at Baumann-Ber Advertising (Saatchi & Saatchi)
Among the many organizations and brands, he has worked with are Apple computers, Coca-Cola, Unilever, IBM, Motorola, Holiday Inn, Suzuki, Chrysler, Warner Brothers, H. Stern. The list also includes many of Israel's leading companies in the fields of banking and financial services, telecommunications, health services, food and beverages, toiletries and cosmetics, public transportation, hotels, retail chains, the national lottery and several non-profit organizations, government agencies and political parties.

Dr. Dan Herman is seeking cooperation with business partners worldwide in offering consulting services as well as in research collaborations.

Đọc kỹ hướng dẫn sử dụng trước khi dùng, khè khè. PW: 7070
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Maketing Sales Brand - Dan Herman

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